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What are some other ways I can advertise a Web site,
and how cost effective are they compared to Search Engines?
The best
advertising dollars you can spend on the Web are in achieving
search engine and directory rankings. There are several reasons:
- Nearly
everyone begins their Web travels at a major search engine.
- Anyone
finding your site on a search engine or directory is someone who was
specifically looking for your company, product or service. That makes them
much more likely to buy something than if they'd clicked on a banner ad out
of idle curiosity.
- Third
party studies have proven that search engines and directories provide better
results than other forms of Web advertising.
The
cost of traditional advertising is very expensive:
- The
average business magazine* has a circulation of about 700,000 and the ad is
in for one issue --- 14 days. Avg Cost: $64,084.00.*
- The
average internet magazine* has a circulation of under 500,000 and the ad is
for one issue ----14-22 days. Avg Cost: $33,154.00.*
- The
average circulation of the Yellow Pages* in a major metropolitan area is a
bit over 1 million and lasts one year: Avg Cost: $72,340.00.*
*All Avg Costs are in USD
* Business
magazine average includes Business Week, Entrepreneur, Fast Company, and Inc.
* Internet magazine average includes The Industry Standard, Wired, Business 2.0,
and Yahoo! Internet Life.
* Yellow Page average includes Seattle, San Francisco, Los Angeles, Chicago,
Denver, New York, and Miami.
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